People are under more pressure so they are giving up coffee?!"You've got a consumer that clearly is under tremendous pressure," said Howard Schultz, now 12 weeks into his second stint as Starbucks CEO, on a visit to Time yesterday afternoon. "For the first time in our history as a company, we have negative traffic this year vs. last."
In India, the babus are under no pressure yet they won't give up coffee, or tea for that matter.
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